Written by The WWLA Founders
Edited by Michelle Mocumbi

As We Will Lead Africa (WWLA) approaches its tenth year, we do so at a moment of profound global transition. Old centres of power are straining to maintain relevance, familiar systems are cracking, and the language of ‘the future’ is once again being spoken loudly about Africa, often by those who have only just remembered that the continent exists.
From global consultancies to innovation firms, investors, builders, business people, impact drivers and cultural tastemakers, there is renewed interest in Africa as ‘the next frontier’. Some of this attention is genuine. Much of it is not. History reminds us that waves of external enthusiasm often carry extractive intent, dressed up in new vocabulary: innovation, development, disruption, opportunity.
In this context, clarity becomes an act of resistance.
As WWLA moves into its next chapter, the moment feels both urgent and expansive. We are doubling down on our conviction that Africans must own and lead our narratives, and that WWLA is more than a series of publications—it’s a movement grounded in storytelling as a force for leadership, imagination, and transformation.
For nearly a decade, this global network has curated and shared stories of everyday African leaders—people whose work is impacting the continent whether they live in Accra, Johannesburg, Montreal, or London. These stories are not exceptional outliers; they are evidence of leadership emerging from community, resilience, creativity, and grounded action. These are the stories you do not hear about in popular media when African leadership is spoken of, and we are determined to gather and share them on our platforms.
Owning our story, anchoring our agency
One of the strongest themes emerging from our recent leadership conversations is the urgency of being deeply, unmistakably clear about who we are, what we offer, and what we want for ourselves. Not as a reaction to outside forces, but as a grounded declaration of agency.
For WWLA, this means continuing to insist that African leadership, expertise, imagination, and solutions do not need to be imported, translated, or validated elsewhere. The continent does not lack insight. It lacks platforms that consistently amplify what is already working, already emerging, already led from within.
Too often, African contexts are framed solely through crisis and deficit. Yet alongside the visible fractures are countless examples of resilience, creativity, and possibility. Our work has always been about learning to see through the mess, to notice where systems are failing, yes, but also where cracks are letting in light.
The pull of despair
The risk of this moment is not only external extraction, but also internal despair. When global instability meets long-standing local challenges, it becomes easy to disengage; to adopt a ‘what will be, will be’ posture; or to believe that the responsibility and accountability lie elsewhere and must come only from political elites, global powers, divine intervention, and fate itself.
But the future of the continent is not abstract and it is not shaped solely by those to whom we bestow power. It is shaped by the daily choices, voices, and actions of those who also choose to lead, build, and respond to local needs. It belongs to those who refuse to respond only with despair.
WWLA exists precisely to counter the quiet erosion of belief. To remind African leaders, practitioners, and thinkers that agency is not optional. That hope is not naïve. That leadership is not reserved for titles or positions, but practised through presence, intention, and courage.

Resistance can be joy
Looking ahead, we are also making a deliberate shift in how resistance to the dominant narrative can be countered and imagined. We are engaging in our work not as struggle, but joyful practice. Not only as critique, but as creation. We want to inspire vision and agency, yes, and also pause, joy, and renewal along the way.
In the midst of uncertainty, choosing to celebrate, to gather, to imagine, and to build is itself transformational. Joy becomes a strategy for thriving in the midst. Creativity becomes a form of refusal. Community becomes infrastructure.
This is not escapism. It is sustainability.
By holding space for reflection and engaging in what brings joy, our purpose is renewed. Possibilities and energy to keep taking action are regenerated. We are working from a place of abundance rather than deficit. At WWLA, we will continue to model a leadership posture that is both sober about reality and deeply committed to possibility.
The voice we choose to be
As we move forward, the question is not whether the continent will be spoken about. It will. The real question is: what voice will we be in the midst of the noise?
Will we be a platform that reminds Africans of their own power?
Will we challenge one-sided narratives by offering grounded, lived perspectives?
Will we inspire action—even if in small, quiet, local ways?
If even one person reclaims agency, one organisation chooses collaboration over extraction, one leader sees possibility where they once saw only constraint, then the work matters.
Looking ahead
The next chapter of WWLA is not about reacting to global shifts, but about deepening roots. About being unmistakably Africa-centred. About insisting—again and again—that the continent’s future must be shaped by those who live, work, dream, and lead her.
We were never waiting to be saved.
As Greek poet Dinos Christianopoulous reminds: we were seeds all along.1
Questions for the continent
As we step into the year ahead—and toward our tenth year—we invite reflection, dialogue, and action.
- What does African leadership look like when it is grounded in agency rather than reaction?
- Where are you already shaping the future of the continent, even if no one is applauding?
- What would it mean to choose joy, community, and creativity as acts of resistance and transformation?
- How are you contributing—however quietly—to what Africa is becoming?
Nobody else will define this future for us. And nobody else should.
As we wrote at the very start of our journey:
Africa, my Africa, no not Diop’s, mine!
An open expanse for my
learning,
love, and
life.
Yet some say, this,
my Africa,
calabash for my soul,
is only a place of strife.
And yet,
here my heart,
always free,
finds time.
Africa, our Africa,
both brash and subtle,
both bold and humble.
Carrying a legacy of story,
drumming to its heartbeat alone
Loving and loud,
too patient, proud?
Performing,
Providing,
and waiting for us to shape futures untold
Africa, your Africa,
but wait
… will you be hers?
The mother, the bride, the nurturer, life giver.
With dedication, and action, into a future of our own making.
We choose…
no longer a-waiting,
because this Africa…
She is mine, yours, ours.

1 Mina, AX, ‘On the Origins of “They Tried to Bury Us, They Didn’t Know We Were Seeds”’, Hyperallergic (3 July 2018), https://hyperallergic.com/on-the-origins-of-they-tried-to-bury-us-they-didnt-know-we-were-seeds/, accessed 26 Jan 2026.


